Music Publishers, Societies, & PROs

Music Publishers & Rights Organizations

If you are a music publisher or rights organization there are many ways to grow your audience through the power of a YouTube channel.

Your YouTube Channel

Your channel is your organization’s main stage for fans and new listeners. It’s a landing page for the music and musicians you represent and your overall brand and presence. Your YouTube channel visually tells the story of your organization’s releases and successes. In fact, think of it as a visual discography – and that’s just the beginning.Your channel is an all-encompassing interactive destination to showcase your roster, members, clients, or affiliates to the world. You can also use your channel to highlight new signings and catalog milestones, to showcase events, and more.

Tip: Aside from serving as a central hub for your discography, a regularly maintained YouTube channel also serves as a living, breathing one-sheet that can help you and your team secure opportunities like sessions, cuts, sync placements, or other collaborations for your roster.{class=tip}

Build your Channel

The next step is to create your new YouTube channel if you haven’t already. Then, it’s time to define your larger content strategy and start thinking about how to artfully and creatively showcase your visual discography.

Tip: Set up your channel as a Brand Account so that multiple users can manage the channel from their own Google account/email.

Develop a Content Strategy

Explore our content strategies resource to learn more strategies behind YouTube channel development. Experiment with different forms of content, from long-form video uploads, live streaming, and YouTube Shorts to tease upcoming content or releases.

Tip: Learn more about ways to earn money on YouTube.