Welcome to the new YouTube Analytics for Artists

Jul 7, 2020 - Product News

At YouTube, we are dedicated to connecting fans and artists around the world. With over 2 billion monthly logged-in users in over 100 countries, YouTube has a highly engaged audience and we want to help artists better understand their global fans. Starting today, we're introducing the new Analytics for Artists giving artists the most comprehensive and complete view of their audience, global reach and performance across YouTube.

Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist's catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.

What can you expect from Analytics For Artists in YouTube Studio?

  • Understand Your Audience: The new ‘Total Reach’ feature gives artists and their teams the most comprehensive view of how their music is reaching audiences across YouTube. This includes videos uploaded to their official channels in addition to those created and shared by fans, tastemakers and collaborators that contain most of the artist’s recordings.

  • See How Your Music Inspires Fan Creation: The new ‘Song Detail’ feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog and contain most of their song recording. This content created by users benefits artists of all sizes and is largely incremental to views of their official content on YouTube. On average, the top 1,000 artists on YouTube get over 20% of their chart eligible views from videos created by users. From official uploads, to fan-created lyric videos, covers, dance videos and more, Song Detail shows all of the ways in which fans are enjoying and engaging with any specific track, all in one place.

  • Comprehensive and Actionable Data: Analytics for Artists is home to the most robust set of audience and performance insights you can´t find anywhere else. Understand how your catalogue is distributed across the entire YouTube ecosystem and how your audience engages with it: impressions, clicks, demographics, retention and engagement data. It's all here and now in real time.

  • Easy Access to Real Time Insights: In addition to desktop, artists can now easily access these new insights on the YouTube Studio Mobile app, enabling them to get data and notification updates, in real time, whether they are on the road or in the studio. Having the most up-to-date information at your fingertips will help with prompt and informed decision making.

We can’t wait for you to log in to YouTube Studio and better understand your global audience, overall reach and impact on YouTube. We’re just getting started, so stay tuned as we continue rolling out additional features to empower artists and their teams.


*Simulated data and images.
**Availability may vary based on platform and territory.