- Create a channel. Thoughtfully upload channel art and customise your layout so that viewers see what you want them to when they get to your channel.
- Think of your channel as your visual discography.
Manage and plan a strategy for your channel
- Think about how to organise your successes to powerfully showcase your catalogue or discography through the use of playlists and sections.
- Try out other content types that work on YouTube. If you are a songwriter or producer, give your fans, collaborators and co-writers a peek into what you love to do when you are not in the studio or creating music.
- Tease upcoming content with features such as YouTube Shorts.
- Go live. Live streaming from your channel is a great way to share a real time look into everyday life and the creative process.
Tip: Uploading non-music content such as hobbies and other passions outside of music may have a positive impact on watch time and drive channel subscribers.
Think about upload cadence
- You don't have to always upload on the same day at the same time, but having a relatively consistent upload schedule is recommended.
- Experiment with content length and don't feel like you have to stick to 2–3 minutes when creating content. YouTube creators have found success with a wide range of content lengths.
Tip: Take a deep dive into content types and associated strategies.
Optimise your videos
- Title your videos, and keep formatting consistent across all uploaded content.
- Tag your videos.Tags are descriptive keywords that you can add to your video to help viewers find your content. Not sure what to tag? Think about frequent collaborators or co-writers, your roster/members, or any other key terms that are relevant to your catalogue or organisation.
- Do not overlook thumbnails; they can help capture a viewer's visual attention. Make sure that your thumbnails are clear and compelling as they indicate suggested page content and play a part in a user's search experience as they look for your channel.
- Make sure that your thumbnail is hi-res, and doesn't violate our community guidelines.
- Think about descriptions. Descriptions are another way to help capture a viewer's attention and are important when it comes to searchability and influencing viewers to watch your videos.
Tip: Drive your existing social audience to your channel when you can.
Consider using YouTube Premieres
- Premieres help build excitement and buzz and can accelerate the velocity of a new video on YouTube.
- Make sure that you enable your watch page early.
- Tease your release in advance on social.
- Be present in the live chat when you can.
- Set your Premiere to go live at a time when your core audience is awake.
- Don't forget to remind fans to subscribe to your channel once your video becomes a regular upload on your channel.
Tip: Consider using YouTube Shorts to tease upcoming content or releases.
Engage outside of uploading.
- Respond to comments, especially in the first hour after an upload, which can drive up engagement.
- React to comments by selecting the heart beneath a comment to show appreciation, or select a thumbs up to like a comment.
- Pin comments to give visibility to your comment or highlight a positive comment from a fan or collaborator.
- Ask visitors to subscribe, and then to tap the Notification bell on your channel.
- Generally, users will come back if they feel like you are active on your channel and reading their comments.
Tip: Identify similar creators and engage them on the platform. Their subscribers will notice and want to discover your channel as well.
Know your YouTube Studio metrics
- Impressions: how many times your thumbnails were shown to viewers on YouTube through registered impressions. Think of impressions as indicating the number of opportunities that your content was given to earn a view.
- Impressions click-through-rate: how often viewers watched a video after seeing a thumbnail. Simply put, it is how often viewers click on a video after seeing an impression.
- Watch time (minutes): refers to the total amount of time that viewers have spent watching your content and gives you a sense of what is actually being watched (as opposed to clicked on and then abandoned).
Tip: Want a deeper dive? See what else you can discover about your videos in YouTube Studio analytics and metrics.
Things to avoid
- Don't give too much away on social media. Promotion is important, but a best practice is to tease fans and drive them to your YouTube channel for the full video experience.
- Don't think about YouTube only as a place for music videos. Short videos that you would post on other platforms have a home and audience here as well.
- Don't worry. This is a marathon and not a sprint. Your content's lifecycle on YouTube is a lot longer than on other platforms. The views are coming and they come for weeks, months and even years after uploading.
You have now laid the foundation for a comprehensive and powerful YouTube channel. Take your knowledge one step further and review more in-depth strategies.
Please note: all content on your YouTube channel must adhere to YouTube Community Guidelines and Terms of Service. Make sure that you have the necessary content clearances for audio/video on demand content. If you are creating a live stream, click here to learn more about live streams on YouTube.