Artist resources

Find answers, learn how to best engage fans and drive your views and promote your latest releases on YouTube.
YouTube 101: New Release Strategy
YouTube 101: New Release Strategy

Get the latest tips to help you get ready for your release day and stay on top after your music goes live.

YouTube 101: Analytics for Artists
YouTube 101: Analytics for Artists

Dive into our new Analytics for Artists handbook. Learn the latest about Analytics available for you on YouTube to help you stay in tune with your releases and fans.

Case Study: Using Shorts to grow channel views
Case Study: Using Shorts to grow channel views

Learn about how Snail Mail gained subscribers and increased her channel views through Shorts.

Case Study: Using Shorts to stay connected to fans
Case Study: Using Shorts to stay connected to fans

Learn about how Marina Sena has used Shorts to stay connected with her fans while her career has taken off.

Growth Guide for Developing Artists
Growth Guide for Developing Artists

Wondering how to get the most out of YouTube as a developing artist? Explore 11 different case studies on how new and DIY artists have used YouTube products and best practices to find success on our platform.

Case Studies: Releasing Music on YouTube
Case Studies: Releasing Music on YouTube

Find out how artists like The Weeknd and ONE OK ROCK approach releasing music on YouTube.

Level-Up Your Next Video Premiere
Level-Up Your Next Video Premiere

Make your next video launch a showstopper with our handy guide to Premieres.

How Artists Are Winning With Afterparty
How Artists Are Winning With Afterparty

Hosting a Premium afterparty unlocks additional possibilities to showcase your content on YouTube - see how artists like Years and Years, Kontra K and YOASOBI used Afterparty to delight their fans!

Shorts for Artists & Labels
Shorts for Artists & Labels

Learn how to get the most out of YouTube Shorts for music releases, including new features, best practices and FAQs.

How YouTube Works: FAQ
How YouTube Works: FAQ

From timing your release to changing thumbnails, we answer some of the most frequently asked questions about releasing music on YouTube.

Grow The Reach Of Your Music
Grow The Reach Of Your Music

Learn how YouTube recommends your music and how you can reach more fans.

Using YouTube To Stay Connected
Using YouTube To Stay Connected

Get all the resources you need to connect with fans in a time where connection is more important than ever.

Getting Started on YouTube
Getting Started on YouTube

Learn the basics of creating and managing your channel, and start connecting with fans.

How Copyright Works
How Copyright Works

Learn about music copyright, cover songs, and YouTube’s Content ID system for rights management.

Promote Your Music Through YouTube
Promote Your Music Through YouTube

Promote your tour, releases, and career milestones.

Connect With Fans
Connect With Fans

Interacting with fans is part of your day-to-day experience, and you can do it on YouTube no matter where you are in the world.

Measure Your Success
Measure Your Success

Get information about how your fans find your music, and what keeps them engaged, with YouTube Analytics.

Make Money With Your Music On YouTube
Make Money With Your Music On YouTube

When fans watch your content, you can get paid. Find out how to monetize your channel.

Showcase your Discography on YouTube
Showcase your Discography on YouTube

Create a visual and interactive portfolio of your credited work through playlist curation.

YouTube Official Artist Channels Playbook
YouTube Official Artist Channels Playbook

We’ll walk you through the basics of setting up an Official Artist Channel and how to use YouTube fully to engage with fans, drive video views, and promote concerts & tours.

YouTube Community Posts Playbook
YouTube Community Posts Playbook

We'll walk your through the best way to connect and engage your fans on YouTube.

More resources

Frequently asked questions

YouTube Music shows content that our system and our partners have identified as appropriate for a music experience – and we're adding content all the time. Usually, there's nothing that you need to do to get your music content in the app.

Learn more about how we figure out what goes in YouTube Music.

If you're an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programmes your music catalogue on two new shelves, including your music videos, songs and albums.

To be eligible for an OAC,

  • Own and operate a YouTube channel that represents one artist or band
  • Have at least three official releases on YouTube delivered and distributed by a music distributor or label
  • Have no policy violations on your channel

And one or more of the following:

  • Work with a YouTube Partner Manager
  • Be part of the YouTube Partner Programme
  • Your channel is part of a label network that works with a Partner Manager
  • Your music is distributed by a music partner listed to Music Services Partners

Contact your label, digital distributor or YouTube Partner Manager to get an Official Artist Channel and learn more about OACs and eligibility in the YouTube Help Centre.

Official Artist Channels offer you new options for your channel's layout and customisation. In addition to standard channel sections, you can include the following sections on your Official Artist Channel: featured video, official music, albums and customisable sections. You'll want to choose a good channel name, engaging channel banner and keep your Profile for Artists assets up to date.

Learn more about customising and managing your Official Artist Channel.

If you remember the email associated with your YouTube channel, you can try to recover your account.

If you've lost access to the Google Account associated with your channel, follow these steps.

If your channel has been hacked, please go through this flow to the best of your ability, and contact artist-support@youtube.com.

If you notice someone else using your music in their videos, you can submit a copyright takedown request.

If your music gets a Content ID claim, there are a couple of things that you can do, depending on the situation. Learn more here.

For copyright takedowns, if you believe that this was requested in error, you can resolve the copyright strike in three ways: wait for it to expire, get a retraction or submit a counter notification. More details here.

There are many ways to grow your subscriber base, such as making effective thumbnails and titles, writing smart descriptions and using cards or end screens to encourage your viewers to take action. Visit our Help Centre to learn more.

Use YouTube Analytics to understand your video reach, for example: what the size of your active audience is, how thumbnail impressions turned into views and watch time etc. If you're an artist on YouTube and you have an Official Artist Channel, you can use the YouTube Studio app to see analytics. Analytics will show your data across all of the channels where your music resides (e.g. artist-owned and operated channel, topic channel and VEVO).

Learn more about YouTube Analytics for Artists.

As an artist on YouTube, you're always looking to strengthen your relationship with your fans. Your Community tab gives you a fun way to share your creativity and complement your upload schedule, all while interacting with your audience on YouTube.

Learn more about Community posts.

Live streaming lets you interact with your audience in real time with a video feed, chat and more. To create a mobile live stream, you'll need to meet the requirements.

1 On your phone or tablet, open the YouTube app.
2 At the bottom, click Create > Go live.
3 Starting your first live stream may take up to 24 hours. Once turned on, you can live stream instantly.

Learn more about how to go live and additional requirements.

Read the latest announcements from the YouTube Music team.

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