This resource highlights how artists can utilize a multi-format release strategy - leveraging Shorts, video and live - throughout each phase of the release cycle.
Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube, and much more.
Learn how to maximize the opportunity of YouTube to export your music globally
A new resource that covers what Creator Music is and how it works as well as the promotional aspect the product can potentially have on your music.
A new resource that covers a technical step by step on how music labels and artists can go live on YouTube.
Dive into our latest Analytics for Artists handbook. Learn the latest analytics features available for you on YouTube to help you stay in tune with your releases and fans.
This resource provides examples of how Artists across the world are utilizing Shorts as a promotional release strategy on YouTube, and answers all of your latest FAQs!
Your one-stop guide to get started with music advertising campaigns on Google & YouTube
Learn how to maximize the opportunity of YouTube Shorts with the new best practices, case studies and more.
Get the latest tips to help you get ready for your release day and stay on top after your music goes live.
Make your next video launch a showstopper with our handy guide to Premieres.
Hosting a Premium afterparty unlocks additional possibilities to showcase your content on YouTube - see how artists like Years and Years, Kontra K and YOASOBI used Afterparty to delight their fans!
Learn how to get the most out of YouTube Shorts for music releases, including new features, best practices and FAQs.
From timing your release to changing thumbnails, we answer some of the most frequently asked questions about releasing music on YouTube.
Learn how YouTube recommends your music and how you can reach more fans.
We'll walk your through the best way to connect and engage your fans on YouTube.
Frequently asked questions
YouTube Music shows content that our system and our partners have identified as appropriate for a music experience – and we're adding content all the time. Usually, there's nothing that you need to do to get your music content in the app.
Learn more about how we figure out what goes in YouTube Music.
If you're an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programmes your music catalogue on two new shelves, including your music videos, songs and albums.
To be eligible for an OAC,
- Own and operate a YouTube channel that represents one artist or band
- Have at least three official releases on YouTube delivered and distributed by a music distributor or label
- Have no policy violations on your channel
And one or more of the following:
- Work with a YouTube Partner Manager
- Be part of the YouTube Partner Programme
- Your channel is part of a label network that works with a Partner Manager
- Your music is distributed by a music partner listed to Music Services Partners
Contact your label, digital distributor or YouTube Partner Manager to get an Official Artist Channel and learn more about OACs and eligibility in the YouTube Help Centre.
Official Artist Channels offer you new options for your channel's layout and customisation. In addition to standard channel sections, you can include the following sections on your Official Artist Channel: featured video, official music, albums and customisable sections. You'll want to choose a good channel name, engaging channel banner and keep your Profile for Artists assets up to date.
Learn more about customising and managing your Official Artist Channel.
If you remember the email associated with your YouTube channel, you can try to recover your account.
If you've lost access to the Google Account associated with your channel, follow these steps.
If your channel has been hacked, please go through this flow to the best of your ability, and contact firstname.lastname@example.org.
If your music gets a Content ID claim, there are a couple of things that you can do, depending on the situation. Learn more here.
For copyright takedowns, if you believe that this was requested in error, you can resolve the copyright strike in three ways: wait for it to expire, get a retraction or submit a counter notification. More details here.
There are many ways to grow your subscriber base, such as making effective thumbnails and titles, writing smart descriptions and using cards or end screens to encourage your viewers to take action. Visit our Help Centre to learn more.
Use YouTube Analytics to understand your video reach, for example: what the size of your active audience is, how thumbnail impressions turned into views and watch time etc. If you're an artist on YouTube and you have an Official Artist Channel, you can use the YouTube Studio app to see analytics. Analytics will show your data across all of the channels where your music resides (e.g. artist-owned and operated channel, topic channel and VEVO).
Learn more about YouTube Analytics for Artists.
As an artist on YouTube, you're always looking to strengthen your relationship with your fans. Your Community tab gives you a fun way to share your creativity and complement your upload schedule, all while interacting with your audience on YouTube.
Live streaming lets you interact with your audience in real time with a video feed, chat and more. To create a mobile live stream, you'll need to meet the requirements.
1 On your phone or tablet, open the YouTube app.
2 At the bottom, click Create > Go live.
3 Starting your first live stream may take up to 24 hours. Once turned on, you can live stream instantly.
Learn more about how to go live and additional requirements.
Read the latest announcements from the YouTube Music team.Go to news