Your Official Artist Channel

Think of your channel as a one-stop shop to engage with millions of fans around the world. Take greater ownership of your presence across YouTube, including on the YouTube Music app.

What's more, whether you're signed or independent, you can be rewarded for your work.

Learn more about Official Artist Channels

YouTube Shorts

Introducing new short-form video tools to help artists shoot snappy videos with nothing but their mobile phones. Learn more about how Shorts offers a new way for users to discover music and artists to connect with fans and promote their music.

Learn more about Shorts

Artist Analytics

Take advantage of our advanced suite of analytics to level up your channel's performance on YouTube. Learn more about how fans around the world engage with your work. Connect with them when and where it matters.

Learn more about Artist Analytics
The data used in these examples is hypothetical and does not represent real-life data.
Artist Analytics


Make your next release day stand out with YouTube Premiere tools. Learn how to create buzz with trailers and countdowns, utilise Live Redirect to capitalise on fan momentum and catch the latest artist case studies.

Learn more about Premieres

Read step-by-step guides for these features and more.

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