YouTube for Artists – Where music grows

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Promote your music. Find your fans. Turn your passion into a career on YouTube. DISCOVER aespa

Showcase your partnerships with other artists and songwriters by using the Collaborations feature. Add up to five creators to co-host a single video to boost visibility and reach new audiences with your next release.

Your Official Artist Channel (OAC) is your main stage for fans and new listeners. It's their landing page for everything about you – your music, your brand, your presence and your community.

Get started

Get started on YouTube

Set up your Official Artist Channel

Take a look at artist resources and FAQ

Start earning money

Make better decisions with Artist Analytics

Check out artist resources

How to build your OAC

Your Official Artist Channel (OAC) is your main stage for fans and new listeners. It's their landing page for everything about you – your music, your brand, your presence and your community.

Shorts for artists

Bringing artists and their music closer to more fans than ever before.

Pre-release strategy for artists

Building anticipation and setting your new music up for success with a multi-format release plan.

Release day strategy for artists

Maximising your music's views and streams with a multi-format release plan.

Post-release strategy for artists

Promote your music after release day with a multi-format release plan.

Growing your audience

Build your fanbase and get more fans to listen to your music, watch music videos and create with your songs.

Analytics for artists

Artist Analytics provides unique insights into how your music and videos perform across YouTube.

See tips for you and your team

YouTube charts

See which artists and songs are trending today on the world's most expansive music platform.

Top songs on YouTube

Read the latest news

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