Your Official Artist Channel
Think of your channel as a one-stop shop to engage with millions of fans around the world. Take greater ownership of your presence across YouTube, including on the YouTube Music app.
What's more, whether you're signed or independent, you can be rewarded for your work.
YouTube Shorts
Introducing new short-form video tools to help artists shoot snappy videos with nothing but their mobile phones. Learn more about how Shorts offers a new way for users to discover music and artists to connect with fans and promote their music.
Learn more about Shorts
Artist Analytics
Take advantage of our advanced suite of analytics to level up your channel's performance on YouTube. Learn more about how fans around the world engage with your work. Connect with them when and where it matters.
Learn more about Artist Analytics
Premieres
Make your next release day stand out with YouTube Premiere tools. Learn how to create buzz with trailers and countdowns, utilise Live Redirect to capitalise on fan momentum and catch the latest artist case studies.
Learn more about Premieres
It's never been easier to give fans a sneak peek, bring them behind the scenes or make a big announcement in real time. You can reach millions with just a touch and bring them on your journey.
It's all about meaningful and real connections! With Community, YouTube provides you with a unique way to amplify your music by directly engaging with millions of fans. Use Community posts to interact with your audience through text, live videos, images, animated GIFs and more. Respond to comments, read private messages, see your credited videos or view your channel's subscriber list.
Live music is back in a big way. If you're going on tour, let your fans know! YouTube can now feature tour dates under your video watch pages, putting tickets right into your fans' hands.
Read step-by-step guides for these features and more.
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