Where Music Grows

Learn how to maximize the opportunity of YouTube Shorts with our new best practices.

Get the latest tips to help you get ready for your release day and stay on top after your music goes live.

Dive into our new Analytics for Artists handbook. Learn the latest about Analytics available for you on YouTube to help you stay in tune with your releases and fans.

Make your next video launch a showstopper with our handy guide to Premieres.

Hosting a Premium afterparty unlocks additional possibilities to showcase your content on YouTube - see how artists like Years and Years, Kontra K and YOASOBI used Afterparty to delight their fans!

Learn how to get the most out of YouTube Shorts for music releases, including new features, best practices and FAQs.

What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.

Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.

We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site!

From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.

When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.

Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.