出生於薩伊的 Tuma Basa 是 YouTube 黑人音樂與文化部門主管。他在美國愛荷華州及辛巴威長大，現居住於美國華盛頓特區。讓我們透過首期「從心認識…」特輯，進一步瞭解 Tuma 與他內心想法。
Multi-Format Release Strategy
This resource highlights how artists can utilize a multi-format release strategy - leveraging Shorts, video and live - throughout each phase of the release cycle.
Trending Track Playbook
Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube, and much more.
Export Strategy Playbook
Learn how to maximize the opportunity of YouTube to export your music globally
Creator Music Guidebook for Artists & Labels
A new resource that covers what Creator Music is and how it works as well as the promotional aspect the product can potentially have on your music.
Going Live on YouTube for Artists & Labels
A new resource that covers a technical step by step on how music labels and artists can go live on YouTube.
Only on YouTube
What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.
Have you seen my Short?
Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.
Introducing...The Home For Songwriters On YouTube!
We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site!
Nobody does it like The BRITs
From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.
Artists doing it on their own terms.
When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.